At FLOCK, we believe fashion is more than clothing, it’s a celebration of individuality, joy, and fearless self-expression. Born in Cape Town and inspired by the vibrant energy of festivals, our collections are designed to spark confidence and connection. Every piece is a handcrafted, curated, and created to make you feel bold, free, and unapologetically you.
From dreamy kimonos and statement cloaks to playful menswear, sparkling accessories, and one-of-a-kind global finds, FLOCK is your destination for dopamine dressing, wearable happiness that transforms the everyday into something extraordinary.
We’re not just a fashion label. We’re a tribe. A collective of creators, dreamers, and rebels who believe in supporting local talent, collaborating with artisans, and building a community where everyone feels they belong.
Step into our Loop Street boutique, discover us online, or find us dancing under the stars at South Africa’s most magical festivals. Wherever you meet us, expect the same promise: style that tells a story, pieces that turn heads, and fashion that makes you feel alive.
Welcome to the FLOCK.
VISION
To lead a global movement in expressive fashion by turning everyday style into a celebration of individuality, creativity, and joy. We envision a world where bold self-expression is the norm, not the exception, and where fashion is a tool for empowerment, inclusivity, and positive impact.
MISSION
Our mission is to craft wearable happiness, bold, high-quality pieces that empower self-expression and spark joy. Through exceptional customer experiences, sustainable practices, and a curated blend of art and fashion, we invite our community to embrace their unique identity. We exist to make the world brighter, one outfit at a time, while supporting local creatives and building a more vibrant, inclusive creative economy.
VALUES
We value creativity, individuality, and conscious craftsmanship. Fashion is our medium for joy and self-expression, and every piece is made with authenticity, integrity, and care. We champion local artists and ethical production, using upcycled materials and thoughtful design to reduce waste. Collaboration and community guide us, we don’t just make fashion, we make wearable magic with purpose.
